Work Details

PROJECT

App Design

Locate Me: Real-Time Emergency Support App to Combat Gender-Based Violence

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Client

Metropolitan Police and MOPAC

Category

Web Platform

Live View

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Timelines

12 Months

Service We Provided

App Development
Project Management
UX Design


About The Project

Team Oreo developed Locate Me, a mobile application focused on helping users report emergencies such as domestic violence, sexual assault, or public harassment by sharing real-time location and live video streams with trusted contacts and police. The app offers multiple triggering options, including shake detection and voice recognition, ensuring discreet use in critical moments. Additional features like mental health chatbot support and a “report a crime” function aim to offer holistic safety. The app is now delivered to relevant organisations.

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Problems

Traditional emergency systems lack speed, discretion, and user flexibility—especially in cases like domestic violence or assault, where speaking out can escalate danger. Victims often hesitate to report abuse due to fear, stigma, or lack of timely support. Government solutions have focused on policing but overlooked personalized, tech-enabled interventions. During the pandemic, abuse reports increased significantly, exposing systemic gaps in prevention and response. There was a clear need for a solution prioritizing speed, user control, and anonymous access to safety and support services.

Challenges

Designing for user safety meant balancing functionality with confidentiality. A key challenge was ensuring alerts could be sent without notifying the attacker, especially during domestic violence incidents. Preventing false alarms without sacrificing responsiveness was another complex task. Legal considerations around privacy and data protection also had to be met. Building a reliably working system across mobile platforms, with minimal data usage and battery impact, added to the technical complexity. Coordinating with law enforcement to create an actionable response system was critical, but required careful planning.

Our Solutions

Locate Me integrates location tracking, live streaming, and AI-powered chatbot support into one streamlined platform. It enabled silent alerts via shake detection or button triggers. A pop-up confirmation helped avoid accidental alerts, while police received real-time access to the user's location and video feed. To maintain confidentiality, users could limit sharing to law enforcement only. Verified community volunteers nearby could also be alerted using the “ask for help” feature. AI mental health checks identified signs of distress and connected users to professionals. The app focused on quick, discreet action to save lives in real-time.

Team Oreo has shown me this amazing project. Locate Me has transformed how to support survivors of violence. The flexibility it gives users to choose how and when to seek help fills a critical gap. The team has seen firsthand how live video and location sharing have enabled timely police intervention. Survivors will also appreciate the mental health support. It's more than just an app; it's a lifeline. We’re proud to have partnered with Team Oreo, who brought empathy and technical precision to this sensitive and urgent issue.
Anaya Sharma
Violence Against Women Activist,, Justice for Women UK